For the first time, pre-rolls have surpassed flower as Canada’s top-selling cannabis category. According to Custom Cones USA’s 2025 Top 50 Canadian Pre-Roll Brands report, drawing on Headset data, pre-rolls generated more than $1.27 billion in revenue across nearly 69 million units sold, representing a 32.8% share of the national market.

By mid-2025, pre-rolls had outperformed flower by more than 4%, marking a major shift in consumer preferences and retail dynamics.

“Consumers aren’t just buying convenience anymore. They’re buying consistency, quality, and trust,” said Jozef Spiteri, Director of Marketing at PURPLEFARM. “Pre-rolls have evolved from a casual add-on to a category that defines how Canadians experience cannabis. When you lead with craftsmanship and transparency, the market responds.”

This trend reflects a maturing market, where product integrity, packaging, and repeatability drive loyalty just as much as potency or price.

Party Pack feat. Miracle Mints

To align with this growing demand, PURPLEFARM has introduced the Party Pack feat. Miracle Mints, a 15 x 0.35g format now available in Ontario. Each pack features our small-batch Miracle Mints cultivar, delivering the same flavour, burn, and balance found in our cured flower — only now in a ready-to-enjoy format.

The Party Pack was designed with budtenders and everyday consumers in mind: approachable, reliable, and proudly craft-grown.

Looking Ahead

As pre-rolls take center stage in the Canadian market, PURPLEFARM remains focused on innovation, quality, and connection. Our next drop is already on the way, and we’re eager to hear feedback from retailers and consumers alike.

Pre-rolls may have surpassed flower in sales, but for us, it’s not about numbers — it’s about the continued evolution of how Canadians experience great cannabis.

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