We're heading to Mary Jane Berlin! PURPLEFARM is excited to see the European cannabis market grow—and our Director of Marketing will be there to explore what’s next.

As cannabis reform continues to gain momentum across the globe, one event stands out as a cultural and commercial milestone: Mary Jane Berlin. From June 21–23, Europe’s largest cannabis expo will bring together industry leaders, innovators, and cannabis enthusiasts for three days of connection, creativity, and serious market insight.

We’re proud to share that PURPLEFARM’s Director of Marketing, Jozef Spiteri, will be on the ground in Berlin to witness firsthand how the European market is evolving.

Why Mary Jane Berlin Matters?

Mary Jane isn’t just a trade show. It’s a pulse check on the future of cannabis in Europe. With Germany officially beginning its legalization rollout, the conversations happening in Berlin this summer will influence how cultivation, distribution, and brands shape themselves for years to come.

What excites us most?

• Seeing how craft cannabis and legacy culture are being honored and integrated.
• Understanding how technology and regulation are evolving to support quality.
• Meeting collaborators and creatives who believe in cannabis as a cultural force, not just a commodity.

What We're Watching in Berlin?

As a Canadian producer of premium whole flower, we’re inspired to see the level of care and curiosity developing across Europe. The opportunity to connect with cultivators, distributors, and brand leaders from across the continent will help us better understand how PURPLEFARM can plug into this growing conversation.

Jozef will be attending panels, walking the expo floor, and catching up with friends and fellow marketers working at the intersection of craft, compliance, and culture.

Follow us on Instagram and LinkedIn for live updates from the event!

Let’s Connect in Berlin

If you’re attending Mary Jane Berlin and want to talk about:

• How Canadian expertise can support European standards
• What it means to build a cannabis brand rooted in quality and story
• Or just to grab a coffee and geek out about phenotypes and packaging design—
  let’s connect.

Reach out to Jozef over Linkedin!